Credentials
My Certifications
Ongoing learning across SEO, digital marketing, and AI — because search never stands still.
Earned credentials
Certifications
Covers the fundamentals of digital marketing including search, social, and content strategy from Google’s own curriculum.
In-depth certification covering inbound marketing, content strategy, email marketing, and SEO fundamentals.
Covers emerging digital marketing trends, platform updates, and evolving strategies in the modern marketing landscape.
Foundational HTML skills for web content, enabling better collaboration with developers and direct code implementation.
Comprehensive SEO training covering keyword research, on-page optimization, link building, and technical SEO best practices.
Deep expertise in the full Semrush toolkit — from keyword research and site audits to competitor analysis and rank tracking.
By the numbers
Commitment to growth
Ready to put this expertise to work?
Let’s talk about how I can help your brand grow.
Get In Touch View ExperienceMy background
Experience
A track record of building organic growth through SEO, content strategy, and AI search optimization.
Career history
Professional experience
- Grew organic visibility for multiple brands from 0 to 400K+ impressions and thousands of clicks within months through SEO, GEO, and AI search optimization strategies.
- Increased Page 1 keyword rankings and AI Overview placements by developing search-intent-driven content optimized for Google, ChatGPT, Gemini, and other AI-powered search experiences.
- Created and optimized 90+ pieces of SEO and GEO content including blogs, landing pages, launch campaigns, email funnels, and long-form educational content designed to drive traffic and conversions.
- Improved local search performance and Map Pack visibility through Google Business Profile optimization, localized content strategies, and technical local SEO enhancements.
- Implemented technical SEO improvements including schema markup, internal linking, crawl optimization, indexing fixes, and GTM conversion tracking to strengthen site performance and attribution accuracy.
- Collaborated with developers, designers, social media managers, and multimedia teams to integrate SEO across websites, YouTube content, podcasts, and digital campaigns.
- Researched keyword trends, competitor gaps, and search behavior to uncover growth opportunities and strengthen overall organic strategy.
- Trained internal team members on search intent, AI visibility, content optimization, and SEO best practices to improve campaign consistency and performance.
- Increased organic clicks by 22% and more than doubled search impressions within 3 months through strategic SEO content planning and optimization.
- Wrote SEO-focused blog content designed to improve keyword rankings, strengthen search visibility, and drive qualified organic traffic.
- Researched keywords, competitor content, and search intent to identify high-impact content opportunities and support long-term growth strategies.
- Optimized content for AI Overview, featured snippets, and semantic search by incorporating NLP-friendly structure and E-E-A-T best practices.
- Maintained brand voice consistency while creating engaging, conversion-focused content aligned with both user intent and SEO goals.
- Led onboarding and training for 15+ customer success representatives, improving client communication, SEO knowledge, and overall service quality.
- Increased CSAT scores by 40% through quality assurance initiatives, workflow improvements, and stronger customer support standards.
- Trained team members on Semrush tools, keyword strategy, search intent analysis, and SEO best practices to improve client outcomes and campaign performance.
- Improved KPI tracking systems and streamlined internal workflows, helping the team consistently perform 15% above benchmark goals.
- Collaborated with cross-functional teams to strengthen reporting accuracy, operational efficiency, and overall customer experience standards.
Education
Academic background
By the numbers
Key results
Want to see the full story?
Download my resume or get in touch to discuss opportunities.
Download Resume Contact Me