My background
Experience
A track record of building organic growth through SEO, content strategy, and AI search optimization.
Career history
Professional experience
SEO Specialist & Content Writer
Aug 2025 – Present
Grayson Sky Current Role
- Grew organic visibility for multiple brands from 0 to 400K+ impressions and thousands of clicks within months through SEO, GEO, and AI search optimization strategies.
- Increased Page 1 keyword rankings and AI Overview placements by developing search-intent-driven content optimized for Google, ChatGPT, Gemini, and other AI-powered search experiences.
- Created and optimized 90+ pieces of SEO and GEO content including blogs, landing pages, launch campaigns, email funnels, and long-form educational content designed to drive traffic and conversions.
- Improved local search performance and Map Pack visibility through Google Business Profile optimization, localized content strategies, and technical local SEO enhancements.
- Implemented technical SEO improvements including schema markup, internal linking, crawl optimization, indexing fixes, and GTM conversion tracking to strengthen site performance and attribution accuracy.
- Collaborated with developers, designers, social media managers, and multimedia teams to integrate SEO across websites, YouTube content, podcasts, and digital campaigns.
- Researched keyword trends, competitor gaps, and search behavior to uncover growth opportunities and strengthen overall organic strategy.
- Trained internal team members on search intent, AI visibility, content optimization, and SEO best practices to improve campaign consistency and performance.
Content Writer – Freelance
Sept 2024 – 2025
GetPhound Freelance
- Increased organic clicks by 22% and more than doubled search impressions within 3 months through strategic SEO content planning and optimization.
- Wrote SEO-focused blog content designed to improve keyword rankings, strengthen search visibility, and drive qualified organic traffic.
- Researched keywords, competitor content, and search intent to identify high-impact content opportunities and support long-term growth strategies.
- Optimized content for AI Overview, featured snippets, and semantic search by incorporating NLP-friendly structure and E-E-A-T best practices.
- Maintained brand voice consistency while creating engaging, conversion-focused content aligned with both user intent and SEO goals.
Customer Quality Manager (Quality Assurance)
May 2024 – Jan 2025
Semrush Full-time
- Led onboarding and training for 15+ customer success representatives, improving client communication, SEO knowledge, and overall service quality.
- Increased CSAT scores by 40% through quality assurance initiatives, workflow improvements, and stronger customer support standards.
- Trained team members on Semrush tools, keyword strategy, search intent analysis, and SEO best practices to improve client outcomes and campaign performance.
- Improved KPI tracking systems and streamlined internal workflows, helping the team consistently perform 15% above benchmark goals.
- Collaborated with cross-functional teams to strengthen reporting accuracy, operational efficiency, and overall customer experience standards.
Education
Academic background
Bloomsburg University
Bachelor of Science in Marketing
Specialization: Business Administration
Aug 2018 – May 2022
By the numbers
Key results
400K+
Impressions
90+
Content pieces
+22%
Organic clicks
+40%
CSAT increase
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