GetPhound | Rose Abreu
Freelance Content Strategy Sept 2024 – 2025

Project

GetPhound

Freelance SEO content strategy that increased organic clicks by 22% and more than doubled search impressions within just 3 months.

Role
Freelance Content Writer & SEO Strategist
Industry
Digital Marketing Agency
Duration
Sept 2024 – 2025
Focus
SEO Content, AI Overviews, E-E-A-T, Rankings
+22%
Organic clicks
2x
Search impressions
3mo
Time to results
AI
Overview optimized

Overview

The work

As a freelance content writer and SEO strategist for GetPhound, I developed and executed an SEO content strategy that drove rapid, measurable growth for agency clients. Within just three months, organic clicks increased by 22% and search impressions more than doubled.

Every piece of content was built around search intent, keyword strategy, and modern SEO best practices — including NLP-friendly structure, E-E-A-T signals, and optimization for AI Overviews and featured snippets.

Key contributions

What I accomplished

Increased organic clicks by 22% and more than doubled search impressions within 3 months through strategic SEO content planning and optimization.
Wrote SEO-focused blog content designed to improve keyword rankings, strengthen search visibility, and drive qualified organic traffic.
Researched keywords, competitor content, and search intent to identify high-impact content opportunities and support long-term growth strategies.
Optimized content for AI Overview, featured snippets, and semantic search by incorporating NLP-friendly structure and E-E-A-T best practices.
Maintained brand voice consistency while creating engaging, conversion-focused content aligned with both user intent and SEO goals.

Toolkit

Tools used

Google Search ConsoleGoogle Analytics 4 SemrushChatGPT Screaming FrogWordPress Looker Studio

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