Current Role
SEO & GEO
Aug 2025 – Present
Project
Grayson Sky
Building organic visibility from the ground up — scaling brands from zero to 400K+ impressions through SEO, GEO, and AI search strategy.
Role
SEO Specialist & Content Writer
Industry
Digital Marketing Agency
Duration
Aug 2025 – Present
Focus
SEO, GEO, AI Visibility, Content, Local SEO
Overview
The work
At Grayson Sky, I lead SEO and GEO strategy across multiple client brands, building organic visibility from the ground up. My work spans the full spectrum — from technical site audits and schema implementation to AI-optimized content creation and local SEO campaigns.
The results speak for themselves: brands that started with zero organic presence now generate 400K+ impressions and thousands of clicks per month. Every strategy is built around search intent, AI behavior, and what actually drives measurable growth.
Key contributions
What I’ve accomplished
Grew organic visibility for multiple brands from 0 to 400K+ impressions and thousands of clicks within months through SEO, GEO, and AI search optimization strategies.
Increased Page 1 keyword rankings and AI Overview placements by developing search-intent-driven content optimized for Google, ChatGPT, Gemini, and other AI-powered search experiences.
Created and optimized 90+ pieces of SEO and GEO content including blogs, landing pages, launch campaigns, email funnels, and long-form educational content designed to drive traffic and conversions.
Improved local search performance and Map Pack visibility through Google Business Profile optimization, localized content strategies, and technical local SEO enhancements.
Implemented technical SEO improvements including schema markup, internal linking, crawl optimization, indexing fixes, and GTM conversion tracking to strengthen site performance and attribution accuracy.
Collaborated with developers, designers, social media managers, and multimedia teams to integrate SEO across websites, YouTube content, podcasts, and digital campaigns.
Researched keyword trends, competitor gaps, and search behavior to uncover growth opportunities and strengthen overall organic strategy.
Trained internal team members on search intent, AI visibility, content optimization, and SEO best practices to improve campaign consistency and performance.
Toolkit
Tools & platforms used
Google Search ConsoleGoogle Analytics 4
SemrushScreaming Frog
Google Tag ManagerGoogle Business Profile
ChatGPTGemini
Looker StudioWordPress
SquarespaceMailchimp
Schema MarkupMicrosoft Clarity
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